Last month, Tel Aviv had its first fashion week in 30 years and it was worth the wait. Roberto Cavalli showcased his sparkly spring/summer 2012 collection which is a sign of oncoming collaboration between Tel Aviv and Milan. Every season a Milan based designer will show at Tel Aviv as well as the country's new and promising rising stars will showcase their work at Milan Fashion Week. This is a wonderful beginning and only a glimpse of whats more to come.
This wasn't the first fashion week at Tel Aviv. During the 1970s, there were two a year. Back then though, things were a bit different. There were companies and manufacturers. Now it's more about the talented designers that are emerging.
The organizer was Ofir Lev, deputy CEO of the Israel Textile and Fashion Association and a former model. He wanted to show that there is fashion and creativity in Israel. He used his contacts and brought together foreign fashion writers to Tel Aviv for the three-day fashion fest. Lev is ready planning another Fashion Week for next April. His intent is to get Israeli-American Elie Tahari as well as Ralph Lauren, Calvin Klein, Italian designer Miuccia Prada and fashion luxury house Dolce & Gabbana on board. Sasson Kedem, a creator of artsy, architecturally styled pieces for women who also served as a mentor on the one season of “ Project Runway Israel,” said the designers that come out of Israel are different and unique. They have to learn how to improvise, they are inspirational, creative and think outside the box. International press included England, Russia, Mexico, Italy and the United States. Some of the Israeli designers who made a splash were Dodo Bar Or, Israel Ohayon, Tamar Primark and Mira Zwilinger. Other names include Ofir Lev, general manager of the Israel Textile and Fashion Association, Gideon and Karen Oberson, Sasson Kedem, Yaniv Persy, Yosef Peretz, Alembika, Netanel Zikri, Sasson Kedem, Dorin Frankfurt, and Alon Livne of “Project Runway Israel.
Tali Kogan: Tel Aviv Couture
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